From August 20–24, 2025, the 27th Asia Pet Fair was grandly held in Shanghai. As one of the most influential global exhibitions in the pet industry, the event gathered high-quality pet food and health brands from around the world.
Invited by New Zealand Trade and Enterprise (NZTE), Unipharm Pet’s Nutrition participated as the only pet supplement manufacturer in the New Zealand National Pavilion, and also stood out as the only fully overseas-based pet supplement manufacturer in the Import Pavilion. With this dual “only” identity, Unipharm Pet became a focal point of the exhibition.
Official Recognition: Consuls Visit the Booth for Exchange
On the very first day, the Unipharm Pet’s Nutrition booth welcomed two distinguished visitors — Mr. Steve Jones, Trade Commissioner of NZTE Shanghai, and Mr. Ardi Barnard, New Zealand Consul General in Shanghai. Their visit focused on the core value and future prospects of “Made in New Zealand” in the pet supplement sector, engaging in an in-depth exchange with the Unipharm team.
During the exchange, the Unipharm team presented the development path and core strengths of Unipharm Pet. Based in Auckland, New Zealand, the company has dedicated itself to pet nutrition and supplements R&D, manufacturing, and services since its inception, with a mission to “empower global pet brands.” It provides high-quality, end-to-end CDMO and OEM solutions — from formula development and ingredient selection to large-scale production and quality control — all benchmarked against “New Zealand Standards,” offering efficient and reliable industrial support to global partners.
Leveraging New Zealand’s natural raw materials and globally renowned strict manufacturing standards, Unipharm has established professional production lines for pet supplements. These can develop and produce a wide range of dosage forms, including softgels, powders, liquids, and drops, meeting the fast-growing market demand for functional nutrition such as digestive health, joint care, skin and coat support, and immune enhancement.
Both consuls, after gaining deeper insight, fully recognized Unipharm Pet’s professional strengths and internationalized service model. They commended Unipharm for representing New Zealand’s pet nutrition industry and for bringing the advantages of “Made in New Zealand” to China and the global market.
This official recognition not only demonstrates the New Zealand government’s emphasis on the pet supplement sector but also reaffirms Unipharm’s leadership in the international pet nutrition CDMO industry.
New Zealand Manufacturing: Listed on the Overseas Production White List
At this year’s Asia Pet Fair, the New Zealand Pavilion gathered ten outstanding companies, covering multiple segments of pet food and supplements, showcasing the overall strength of New Zealand’s pet nutrition industry.
As the sole representative manufacturer of pet supplements, Unipharm Pet highlighted New Zealand’s unique advantages in R&D and production of nutritional health products, while sending a clear and trustworthy signal of cooperation to overseas clients.
Unipharm Pet adheres to the core philosophy of “100% Made in New Zealand,” ensuring full-chain quality control from raw material sourcing to finished product delivery:
🌱 Healthy and Natural Raw Materials — Premium ingredients from New Zealand’s pure nature, ensuring safety and nutrition.
🔬 Strict Quality Supervision Systems — Meeting international authoritative standards, guaranteeing traceability and consistency in every batch.
📚 Advanced Animal Health Research — Long-term collaboration with New Zealand’s top food science institutes, continuously addressing diverse functional nutrition needs.
🌏 Commitment to Sustainability — Actively promoting circular economy and green manufacturing, caring for both pet health and the planet.
With its professional R&D team and international CDMO/OEM service system, Unipharm is dedicated to providing global customers with premium nutrition products that pets love and owners trust. With “Made in New Zealand” as its hallmark, the company continues to win market trust and contribute to healthier and happier lives for pets.
